Design

Creator

Creator is the drawing table. You build the template once — with its animation, its dynamic fields and its rules — and from that moment it lives: you put it on air from PLAY, you fill it with newsroom data, you update it while it is already on screen.

Creator — BELLAMA / TEST
Creator — BELLAMA / TEST
The canvas
Everything a scene needs

Text, images, video, rectangles, ellipses and free shapes, with groups, alignment, guides, rulers and safe areas.

Masks and clipping

Shape masks, animated too, with inversion, and shapes used as clipping paths.

Nested templates

An image box can hold another template, with breadcrumbs to climb back out.

Canvas sections

Contiguous slices of the same scene, exported separately with their own suffix.

Text
Automatic fitting

Text resizes to fit its box, however long the incoming data turns out to be.

Extrusion, bevel, light and shadow

With a movable light source and fine tuning from the keyboard.

Crawl and roll

Continuous scrolling, at the same speed whatever the canvas zoom.

Text that becomes a timer

Any text turns into a countdown driven from the control room.

Karaoke

Synchronised lyrics with line-by-line highlighting.

Animation
Keyframes per object

One timeline for every object, with multiple keyframe selection and easing curves.

Conditional triggers

The template reacts to the data it receives instead of merely displaying it.

Video in the scene

With in and out trimming, position on the timeline and correct sync.

Images
Built-in editor

Ten tools inside the program: assisted subject selection, background removal, clone, fill, resize.

Eyedropper

Picks a colour from anywhere in the scene.

Photoshop round-trip

You step out, you work, you step back in: the image returns updated, in place.

Favourite colours

The palette stays the one you actually work with.

Output
Stills and sequences

PNG, JPG, TGA and sequences ready for DLS.

Video with transparency

ProRes with an alpha channel, to take the graphics into an edit.

Layered PSD

Export with layers and groups, text still editable.

After Effects

The template becomes an AE project, with the PLAY data inside.

Want to try Creator?

We will set up a demo on your own material: it is the quickest way to tell whether it is the right tool.